An SEO expert is a person who is responsible for analyzing and creating strategies to ensure that the website that is in charge get positioned to the competition. His great passion for web positioning has consolidated him as one of the most sought after professionals by brands and companies with a presence on the Internet.
Thanks to the reach that the Internet has achieved worldwide, search engines like Google have aroused the interest of companies, personalities and everyone who wants to have a presence on the web, to find a professional who is responsible for positioning their brand in the network of networks. For this reason, the figure of the SEO expert is created, a specialist who manages to locate his clients among the first ten places of the search engine.
SEO work has become more complex in recent years, due to the changes and developments that arise with advances and changes in algorithms in search engines. But before talking about all this, let us explain what it means to be SEO.
What does an SEO expert do?
Before telling, you what an SEO expert is, we have to clarify what SEO is. And, nothing, SEO stands for the English term Search Engine Optimization, which in Spanish is translated as Search Engine Optimization.
Then, an expert in SEO is the one who is in charge of optimizing, with specific strategies, the websites so that these are positioned in the first places of the search engines or search engines like Google. This professional knows what are the tastes, preferences, and trends in the digital market. In addition, it stays updated on the positioning strategies to achieve its objectives.
He is constantly attentive to changes in the users to create new pages, seeking greater visibility of the website under his charge. But the main activities carried out by an SEO expert are:
The keywords, or keyword, are words or phrases that people use to search the Internet. The search engines, according to the keywords used by each person, offer a series of suggestions on web pages where the information sought is found. Thus, if the website complies with all the features that the search engine considers, it is shown among those suggestions.
The SEO expert is responsible for making a study of these keywords so that content is created for each of them and thus search engines place it among the first suggestions of pages for the search of each of these keywords.
According to the theme of the website, you should select very well what content is relevant and will bring visibility to the page, based on the study of keywords. The writing of each content should awaken the interest of the reader, should be attractive and well-structured.
Attraction of links
It is a strategy widely used in positioning that is called Link building, a mechanism that allows you to know where and in what order you should place the link to the website so that it can be seen by your followers.
It consists of a phase in which the SEO expert observes how the project has evolved since it started up to the results it has obtained today.
These are just some activities carried out by an expert in SEO positioning strategies to get a website to reach the first places in search engines such as Google or Yahoo.
Where does SEO expert work?
The digital medium is the field of work for an SEO expert. This specialist develops his work in three major areas within his work: digital marketing, in the selection of user preferences, a technique in the selection of content and sociology, in the ability to connect with customers. In each of these divisions, you must create strategies to achieve positioning.
If you specialize in this type of positioning strategies, you can work in a digital marketing agency. There is also large transnational that uses SEO in their marketing department. But, in general, SEO experts prefer to work independently, from their homes or anywhere they are in the world.
Qualities of an SEO expert
To be successful as an expert in organic positioning strategies, it is important to have certain qualities such as: TenLeeMedia.
An expert SEO is distinguished from another by its creative capacity. It is an individual capable of achieving everything that is proposed, achieving unexpected results.
Knowledge in digital marketing
To consolidate a website among the best of the search engine, it is not enough to have good content and strategy. It is also convenient to draw the attention of the users outside the page, encouraging visits to the website. Social networks are currently one of the most efficient means to promote a digital site.
Being SEO requires constant preparation, since the area where it performs constantly evolves.
Difference between the SEO expert and expert SEM
Although both terms are concerned with working to position the website, its objectives are different:
- The SEO expert is responsible for positioning the website, through content strategies, links or with the help of keywords.
- For its part, the expert SEM is dedicated to positioning paying for advertising.
- For the SEM Expert, your priority is to look for the best trends in the advertising market to promote a website.
- On the contrary, an SEO expert is a content hunter, of strategies to get the attention of his clients.
What do I have to do to become an SEO expert?
The first thing you should know is that you must prepare. The SEO expert is a versatile professional who must face a competition that wants, like him, to position a website in the first places. That is why, with intelligence and experience, you must put into practice your qualities and techniques that you will learn in your preparation.
Useful tips to be an SEO expert
The Keyword must be present in the URL, title, Meta description, image and content. The more times it appears, the easier it will be to position the page.
How will the SEO expert of the future be?
The SEO specialist will remain an indispensable professional for every website. You’re proactive, creativity and efficiency will ensure that the positioning of a company on the digital platform. This trade must be oriented to the search of real results, evolving as the algorithms and tendencies of the search engines are modified.
If you want to achieve success in the field of organic web positioning, join our community of successful entrepreneurs. There you will have access to a wide range of knowledge to achieve your goal.