Fundraising events are the perfect opportunity to continue reaping existing relationships with donors introduce your non-profit organization to new donors and raise funds for your cause.
Since they can be incredibly rewarding, it is important that your non-profit organization know how to capitalize on the benefits of holding an event.
To ensure that your non-profit organization is taking advantage of all the rewards of fundraising events, you can follow these fantastic practices:
- Capitalizes on the collective collection of funds.
- Collect money with merchandise
- Collaborate with your community.
- Spread the message on social networks.
- Revolutionize your retention strategy.
These best practices can be applied in a wide variety of fundraising events. No matter what the host is, you can use these tips to create a deeper fundraising experience for your donors.
After all, your donors want to know that their donations are significant! Do not take for granted the opportunity to meet face to face with your donors.
Capitalizes on the collective collection of funds
A fundraising campaign is a perfect way to raise money before and during the event. Although collective fundraising campaigns are usually organized by individuals, nonprofit organizations and organizations can use them too!
Collective fundraising campaigns bring together donors from all parts of your organization to join them in support of your cause. They work especially well with events because they attract your followers to the same place.
The excitement of raising funds as a unit can help donors connect with each other and become more deeply involved with your cause. Collective fundraising campaigns are usually carried out on collective collection platforms where donors can make their donations online.
You can use the page to generate funds prior to the event, in this way the followers will have something to celebrate when they arrive. Then, you can do a live fundraiser during the course of the event and see how the donations arrive while the donors try to reach the goal.
These exciting campaigns can increase your fundraising for the event. To create the most impactful campaign possible, you’ll want:
Determine a clear goal of fundraising. Solid fundraising platforms integrate fund-raising thermometers into their pages so that followers can see the progress they are making. A clear fundraising goal allows donors to motivate themselves to reach the goal.
Focus on a specific mission. You want your cause to be tangible. Clearly state how the funds will be used to support your cause, being as specific as possible. Joining your event to a single project can help make your campaign more actionable for donors.
Offer incentives you can create donation levels with incentives. For example, a donor who gives $100 to your campaign can receive a thank-you note from the people who receive the help. Incentives can motivate donors to give more than they usually would.
For more campaign strategies, review these tips to create an effective University fundraising.
In summary: Use the collective collection to get more for your event and involve more donors. Collective effective fundraising campaigns are focused, goal-oriented and give rewards to donors.
Raise more money with merchandise.
Selling merchandise at your event can help you enrich the fundraising efforts. However, selling products also gives you an opportunity to engage and retain your donors later on.
After all, the products are a way for followers to take home a tangible souvenir of your fundraising event and your non-profit organization. It is likely that donors remember your organization when using your products, which can help you keep them after the event.
To ensure that you are selling the most effective merchandise, your products must:
Have the logo of your brand. Add the name and logo of your fundraising event or your nonprofit organization to all your merchandise.
Practical the products that donors can use in their daily life increase the likelihood of being reminded of their cause. In addition, donors are more likely to use practical products in public places, which can give free advertising to your non-profit organization.
Varied Offering different types of products can help you ensure that you will have something that everyone will like. Relevant the products that are related to the theme and tone of your event, will be the most effective.
Collaborate with your community.
One of the biggest advantages of fundraising events is the opportunity to involve your community in your fundraising efforts. Events tend to attract a local population. After all, there may be fun occasions even for those who do not have a prior connection with your non-profit organization.
One of the best ways to increase attendance and build stronger relationships with your donors is to involve the community. First, you need to have a strong understanding of who these valuable contributors are as donors and as people.
Spread the message on social networks
Social networks can be vital to ensure that you have a successful fundraising event. After all, one of the most compelling reasons why people come to events is because they know that other people will be there.
Social networks allow people to share the events they attend in their personal networks, encouraging others to attend.
In addition, social networks are an incredible channel to announce your collective fundraising campaign and to involve your donors. Even those who cannot attend your event can have the opportunity to support your cause by donating to your campaign.
Revolutionize your retention strategies.
One of the most important practices for fundraising events is to create a solid follow-up strategy. Since you will make contact with new donors, it is important to focus on retaining your assistants.
You can better retain attendees by sending follow-up statements where you do not ask for any donation. This type of communication aims to invite donors to join your organization and show them that their gifts are being used for good. Donors want to see that your organization is committed to them.
To achieve this, you must invest in the right fundraising software. Customer Relationship Management (CRM) should allow you to easily store information from your attendees to your donor base. With this information, you can send tracking materials to your donors through the correct channels.
If your non-profit organization is new or does not have a software, you will still want to get contact information from your assistants so that you can be in communication with them after the event (fortunately, most of the fundraising platforms already count with this feature!)
Once you know who to send follow-up messages to, you’ll want to begin by thanking the attendees for their participation. Specifically, thank the donors for their gifts.