Importance of an SEO strategy as say a consultor SEO
SEO, also called web positioning, search engine optimization or search engine optimization, refers to the actions carried out on a page that seeks to improve their visualization in the organic search results of the different search engines. The SEO strategy is necessary for the success of a website, since there are millions of users who consult daily on Google, if you have an online project, you want to reach as many people as possible, to achieve this, the search engines are the main ones, drivers, so it is necessary for them to evaluate your website, and position it in the organic search results, in addition, it is proven that few users go to the second page of the results, which means that not only You must focus on the SEO to appear, but on appearing on the first page and, if possible, be among the first five positions.
Actions in the SEO strategy
The SEO strategy should be set according to the needs of the web, resources and provisions should be considered. The SEO strategy varies according to the specific site in which you are working. However, the same actions are generally contemplated.
A good action plan should consider both the SEO On Page (actions within the page) and the SEO Off Page (actions outside the page or site). In general, SEO is responsible for quality content, web design, friendly URLs, loading time, use of images or multimedia content, keywords, inbound links…
SEO is one of the most changing disciplines in digital marketing since the search engines are constantly updated, we must be on par with them, along with technological advances and the demands of users. For example, it is currently a very important factor for positioning, that the website can be adapted, easily and quickly, to screens of mobile devices, since the number of inquiries made from these devices is very large, and every day is increasing. This was not so decisive a few years ago, but the technological advance has led users to the increasing use of the internet by means of a mobile device. The search engines, to prioritize the user experience, use this aspect for the indexing of the different pages or websites.